You’ve completed a health coaching program (or two), jumped through the hoops of certification, and invested thousands in your education. You’ve poured endless amounts of energy into this career path. Maybe you’ve even seen momentum in your business, but it comes in waves and isn’t repeatable.
We know how FRUSTRATING it is to want to help people while feeling like you’re missing something. But, we can assure you —> you didn’t choose the wrong career when you set out to get your health coach certification. And the last thing we want is for you to give up on your dreams now.
And the good news is that it’s not about trying harder.
It’s about getting THE RIGHT TOOLS.
We’re a group of highly-trained functional health experts who are shaking things up in the health coaching industry, to say the least. We’ve trained 4,000+ health coaches & practitioners worldwide, and they’ve gone on to create thriving 6 & 7-figure wellness businesses – all by leveraging…
The same methodology that’s helped 10,000+ people build better health, naturally. A single system that produces better results for your clients and a better business (+life) for you.
As pioneers in the functional health space, with 13+ years of experience, we’ve noticed a pattern among health coaches who are struggling.
The FDN program was really the only program out there that was teaching its practitioners how to interpret functional labs, and I was confident that FDN would provide me with the tools needed to restore my own health, and to make a lasting difference in my work with my own clients.
As an FDN practitioner’s client, I saw how quickly the approach helped me get to the root of my health issue despite doctors saying there wasn’t one. Have being a client, I knew I had to take my IIN education to the next level and become a FDN to help others like me.
FDN gave me the confidence to implement new teachings in my business immediately, and it has helped me grow personally and professionally in so many ways. As an IIN graduate and health coach I felt I could help more individuals if I could dig deeper, and FDN has given me the tools to do that!
When I saw the program and course curriculum, I knew right away it was exactly what I needed to be doing, as I had already been studying most of the subjects. I was also looking for something I could do from home while still being able to stay true to my passion for helping people live their best lives.
Most health coaching programs do not teach you how to leverage functional labs, leaving you to guess what’s going on “under the hood”. Without this data, you don’t have a strong way to measure success, and clients often feel unmotivated.
Providing your clients with general diet & lifestyle protocols simply isn’t enough to transform lives. You need a rinse & repeat system that allows you to confidently adjust your recommendations based on each client’s history, lab results & unique symptoms.
While there are a few programs that offer functional lab training, they do not offer direct access to these labs with medical oversight, making it harder to run a highly-profitable, legally-safe practice.
Mastering the science is one thing, but growing an online business is another. Today’s leading health coaching programs leave out the practical business skills needed to connect with your ideal clients & grow a thriving business.
Personalized mentorship is a game-changer in health coaching success. Unfortunately, most programs on the market provide very little (if any) 1:1 support, leaving you with unanswered questions & a lack of confidence.
Most health coaching programs leave you hanging after graduation, without the ability to get support on complex cases or receive practical advice from fellow health experts.
Most health coaching programs do not teach you how to leverage functional labs, leaving you to guess what’s going on “under the hood”. Without this data, you don’t have a strong way to measure success, and clients often feel unmotivated.
Providing your clients with general diet & lifestyle protocols simply isn’t enough to transform lives. You need a rinse & repeat system that allows you to confidently adjust your recommendations based on each client’s history, lab results & unique symptoms.
While there are a few programs that offer functional lab training, they do not offer direct access to these labs with medical oversight, making it harder to run a highly-profitable, legally-safe practice.
Mastering the science is one thing, but growing an online business is another. Today’s leading health coaching programs leave out the practical business skills needed to connect with your ideal clients & grow a thriving business.
Personalized mentorship is a game-changer in health coaching success. Unfortunately, most programs on the market provide very little (if any) 1:1 support, leaving you with unanswered questions & a lack of confidence.
Most health coaching programs leave you hanging after graduation, without the ability to get support on complex cases or receive practical advice from fellow health experts.
A world-class functional health program designed to help you master functional labs, create custom protocols & grow a freedom-filled health coaching practice.
Our program is uniquely positioned to fill in the gaps in your health coaching education by giving you essential tools that aren’t offered in today’s leading certification programs.
Access to functional lab testing as an FDN graduate.
Confidence to interpret results.
Data-driven protocols that work.
Become so confident in your skills that you guarantee client results.
Charge premium prices to earn multiple 6 figures.
Create a thriving career around helping others.
You know as well as we do that you can’t get results if your client doesn’t follow through with their protocol. So, how can you improve client outcomes? You create protocols with the unique person in mind.
We teach you how to conduct an in-depth investigation of your client’s habits, lifestyle, and health history, so you can provide realistic recommendations that work for the
Functional Lab Analysis is the game-changer you need to skyrocket your health coaching business –– plain & simple.
Go from “guesswork” to “data-driven functional practitioner” that gets results, with training on (5) Foundational Functional Labs + (1) Assessment Tool. Plus, learn when to use each with your clients.
• Stress and Hormones Profile
• Metabolic Wellness Profile
• Mucosal Barrier Assessment
• G-I Map™ Stool Test
• MRT Food Sensitivity Test
• Metabolic Typing® Assessment
Unlike other health certifications, FDN goes way beyond holistic health “best practices” and teaches you to create highly-personalized guidance.
After you’ve taken a deep dive with your client & interpreted the results, you’re ready to create a custom protocol using our proven framework, which incorporates diet, rest, exercise, stress reduction & targeted supplementation.
The FDN methodology teaches you how to create holistic diet & lifestyle protocols based on each individual’s unique lab results. Because what might help one person could actually do more harm to another.
You’ll learn how to think like a Health Detective and discover exactly what each individual body needs to heal. That’s how you become known as the health coach who gets real results.
You know as well as we do that you can’t get results if your client doesn’t follow through with their protocol. So, how can you improve client outcomes? You create protocols with the unique person in mind.
We teach you how to conduct an in-depth investigation of your client’s habits, lifestyle, and health history, so you can provide realistic recommendations that work for the
Functional Lab Analysis is the game-changer you need to skyrocket your health coaching business –– plain & simple.
Go from “guesswork” to “data-driven functional practitioner” that gets results, with training on (5) Foundational Functional Labs + (1) Assessment Tool. Plus, learn when to use each with your clients.
• Stress and Hormones Profile
• Metabolic Wellness Profile
• Mucosal Barrier Assessment
• G-I Map™ Stool Test
• MRT Food Sensitivity Test
• Metabolic Typing® Assessment
Unlike other health certifications, FDN goes way beyond holistic health “best practices” and teaches you to create highly-personalized guidance.
After you’ve taken a deep dive with your client & interpreted the results, you’re ready to create a custom protocol using our proven framework, which incorporates diet, rest, exercise, stress reduction & targeted supplementation.
The FDN methodology teaches you how to create holistic diet & lifestyle protocols based on each individual’s unique lab results. Because what might help one person could actually do more harm to another.
You’ll learn how to think like a Health Detective and discover exactly what each individual body needs to heal. That’s how you become known as the health coach who gets real results.
Receive nine 1:1 sessions, including (2) to review your individual lab results, (1) to review your personal Metabolic Typing® results, and (6) sessions with a program mentor to practice what you’ve learned in the modules. This is a fantastic way to build confidence before applying your new skills with clients.
Receive (4) functional lab testing kits & (1) Metabolic Typing® assessment, so you can experience the “WOW” feeling yourself & explain the benefits first-hand! These labs alone have a value of $1,400+ and are included in your tuition.
Gain exclusive access to the Medical Director Program (MDP) to 60+ functional lab tests even as an unlicensed practitioner, giving you the ability to run a completely independent online practice charging premium prices.
The opportunity to join our graduate program, AFDNP, for ongoing support, including easy access to “clinical consults” when you get stuck on real-world client cases.
Unlock access to a growing library of “done-for-you” business resources, forms & templates, including client intake forms, legal templates, “done-for-you” presentations & marketing resources.
Get access to 12 months of weekly support with FDN Founder, Reed Davis, and Lead Mentor, Elizabeth Gaines. These sessions are perfect for getting all your questions addressed. Plus, learn from the questions your peers ask!
Get access to 12 months of “hot topic” sessions, led by Lead Mentor, Elizabeth Gaines. This is where we unpack program material, module-by-module. Join LIVE, or binge the library of replays on any particular area where you find yourself needing additional support.
Join a premier community of like-minded 6 & 7-figure entrepreneurs who are disrupting the health coaching industry & freely sharing their expertise & connections. Consider this your new “ride-or-die” health coaching family.
Learn the FDN ropes! We’ll teach you the overall FDN philosophy on health & wellness, and how it differs from conventional medicine. We’ll also introduce the concept of Metabolic Chaos™, and how to use functional lab tests to identify healing opportunities with the body.
Learn the fundamentals of stress & hormones. In this module, we’ll look at the Hypothalamus / Pituitary / Adrenal Axis & the significance of cortisol dysregulation. We’ll also introduce the “FDN Stress & Hormone Profile.”
Learn how to assess sex hormones. In this module you’ll look at both male & female hormone cycles, common symptoms relating to deficiencies, and hormone excesses. We’ll also review how to test premenopausal females.
Learn how to assess metabolic health. In this module, you’ll learn the absolute importance of the liver, digestion, and natural detoxification. We’ll also introduce the “FLUIDS iQ Metabolic Wellness Profile” and review each marker.
Learn how to evaluate digestive health. In this module, you’ll learn the physiology and significance of the mucosal barrier, and its role in digestive health. The “FLUIDS iQ Mucosal Barrier Assessment” & “Genova Intestinal Permeability” tests will be covered with explanations of markers that provide clues into intestinal permeability.
Learn what happens when the environment inside the G.I. track breaks down, and how to test for the presence of good & bad bacteria, pathogens, immune system functionality & inflammation levels. You’ll walk away with a solid understanding of how to use the GI-MAP stool test, and an understanding that bugs are not usually the underlying problem.
Learn all about food sensitivity testing. In this module, you’ll learn how to use the “Great Plains IgG Fingerstick” & the “Oxford Biomedical Mediator Release” tests to screen your clients for potential food sensitivities. We’ll also cover guidelines for when to reintroduce sensitive foods, and when to retest your clients.
Learn what foods to recommend, and in what quantity! In this module, we explore how Metabolic Typing® helps you determine the proper diet for each client. We talk about the percentage of carbs, protein & fats that are most suitable for each client, and also introduce the D.R.E.S.S. framework, which is our unique health restoration process.
Embrace the power of functional nutrition. In this module, you learn how to use functional nutrition to help eliminate Metabolic Chaos™ within the body. We dig into bio-individuality & how to create highly-customized protocols that accelerate the healing process.
Establish the importance of rest in addressing Metabolic Chaos™. In this module, we discuss the various cycles that occur within the body during deep sleep, how to educate your clients on proper sleep hygiene & how to track sleep cycles.
Learn to properly adjust intensity & frequency. Everyone needs movement, but not everyone benefits from high-intensity exercise while healing. In this module we’ll talk about how you can customize exercise & movement practices for each of your clients.
Learn how to support healing with stress reduction. In this module, you’ll learn how to identify hidden stressors for you and your clients. Plus, how to incorporate stress reduction practices into your custom healing protocols.
Get strategic with targeted supplementation. Supplementation with professional-grade supplements is a game changer, when done properly. In this module, you’ll learn how to select the most effective supplements to restore optimal function for your clients (surprise, surprise: it’s based on lab results!).
Solidify your understanding with real-world case studies. In this module, you’ll review some powerful examples & reflect on what you’ve learned so far: there is only one underlying problem…Metabolic Chaos™.
Prepare to serve clients. In this module, we’ll talk about setting up your online business for success & ease. We’ll walk you through the logistics & best practices for client onboarding so you’re ready to see clients.
You’ve made it! This final module includes your “practical exercise assignments” to be performed with a program mentor, giving you valuable practice before graduation. You’ll also find instructions on how to submit your written exam & schedule your oral exam.
Learn the FDN ropes! We’ll teach you the overall FDN philosophy on health & wellness, and how it differs from conventional medicine. We’ll also introduce the concept of Metabolic Chaos™, and how to use functional lab tests to identify healing opportunities with the body.
Learn the fundamentals of stress & hormones. In this module, we’ll look at the Hypothalamus / Pituitary / Adrenal Axis & the significance of cortisol dysregulation. We’ll also introduce the “FDN Stress & Hormone Profile.”
Learn how to assess sex hormones. In this module you’ll look at both male & female hormone cycles, common symptoms relating to deficiencies, and hormone excesses. We’ll also review how to test premenopausal females.
Learn how to assess metabolic health. In this module, you’ll learn the absolute importance of the liver, digestion, and natural detoxification. We’ll also introduce the “FLUIDS iQ Metabolic Wellness Profile” and review each marker.
Learn how to evaluate digestive health. In this module, you’ll learn the physiology and significance of the mucosal barrier, and its role in digestive health. The “FLUIDS iQ Mucosal Barrier Assessment” & “Genova Intestinal Permeability” tests will be covered with explanations of markers that provide clues into intestinal permeability.
Learn what happens when the environment inside the G.I. track breaks down, and how to test for the presence of good & bad bacteria, pathogens, immune system functionality & inflammation levels. You’ll walk away with a solid understanding of how to use the GI-MAP stool test, and an understanding that bugs are not usually the underlying problem.
Learn all about food sensitivity testing. In this module, you’ll learn how to use the “Great Plains IgG Fingerstick” & the “Oxford Biomedical Mediator Release” tests to screen your clients for potential food sensitivities. We’ll also cover guidelines for when to reintroduce sensitive foods, and when to retest your clients.
Learn what foods to recommend, and in what quantity! In this module, we explore how Metabolic Typing® helps you determine the proper diet for each client. We talk about the percentage of carbs, protein & fats that are most suitable for each client, and also introduce the D.R.E.S.S. framework, which is our unique health restoration process.
Embrace the power of functional nutrition. In this module, you learn how to use functional nutrition to help eliminate Metabolic Chaos™ within the body. We dig into bio-individuality & how to create highly-customized protocols that accelerate the healing process.
Establish the importance of rest in addressing Metabolic Chaos™. In this module, we discuss the various cycles that occur within the body during deep sleep, how to educate your clients on proper sleep hygiene & how to track sleep cycles.
Learn to properly adjust intensity & frequency. Everyone needs movement, but not everyone benefits from high-intensity exercise while healing. In this module we’ll talk about how you can customize exercise & movement practices for each of your clients.
Learn how to support healing with stress reduction. In this module, you’ll learn how to identify hidden stressors for you and your clients. Plus, how to incorporate stress reduction practices into your custom healing protocols.
Get strategic with targeted supplementation. Supplementation with professional-grade supplements is a game changer, when done properly. In this module, you’ll learn how to select the most effective supplements to restore optimal function for your clients (surprise, surprise: it’s based on lab results!).
Solidify your understanding with real-world case studies. In this module, you’ll review some powerful examples & reflect on what you’ve learned so far: there is only one underlying problem…Metabolic Chaos™.
Prepare to serve clients. In this module, we’ll talk about setting up your online business for success & ease. We’ll walk you through the logistics & best practices for client onboarding so you’re ready to see clients.
You’ve made it! This final module includes your “practical exercise assignments” to be performed with a program mentor, giving you valuable practice before graduation. You’ll also find instructions on how to submit your written exam & schedule your oral exam.
When you choose to pay-in-full, you’ll receive $797 of FDN credits for future offerings to uplevel your knowledge & skills.
Get $500 in educational credits to apply when you invest in the advanced courses to hone your knowledge and improve skills as a practitioner. We offer a suite of courses on specialized topics, including herbalism, mitochondria, and thyroid function.
Our lecture packages provide “plug & play” resources to help you deliver top-tier educational presentations & generate new clients. This means you can take our presentations and rebrand them for your own business! Choose from a wide selection of topics such as Stress & Hormones or ADHD, with something perfect for every need.
Becoming a Health Coach who gets results is the first half of the “success” pie.
The second?
Having the business “know-how” to grow a thriving online health coaching practice.
You need BOTH.
So, whether or not you need our business program depends on whether you have the digital CEO foundations to thrive.
OR, maybe these need some tuning!
We’re talking about the essentials, like:
You’ll learn ALL of this and more inside Business School!
And in case you didn’t know…
This is the only business program created by FDN for FDNs. It’s a step-by-step blueprint that teaches you how to APPLY everything you learn inside the program to grow a successful practice – fast.
The FDN methodology was created based on the FDN Founder’s 10 years of experience in the clinic analyzing thousands of functional labs. We’ve now taught this methodology to more than 4,000 health coaches worldwide who are using this same philosophy to disrupt the health coaching industry with life-changing client results. All this to say…
That’s why when you invest in the recommended track, FDN Certification Program + Business School, and you don’t make back your investment within 3 months after graduating from Business School, you’ll receive 6 months of additional coaching to help you grow a profitable online health business. This is how much we believe in not only our program, but in YOU!
All you have to do is believe in yourself, too.
As a client working with an FDN practitioner, I saw how quickly the approach helped me get to the root of my health issues despite doctors saying there was nothing wrong. Having seen the radical transformation in my own health, I knew I had to become certified. I had already completed the Institute for Integrative Nutrition (IIN) health coach certification, but it was clear to me that FDN had another layer of knowledge that would benefit my clients.”
Our guess is that you’ve learned valuable education + skills inside every certification you’ve done before. After all, there are a lot of highly respected options out there!
But none of them provide the same advanced + comprehensive training as FDN.
To give you a clear picture of what we mean…
We’ve put on our lab coats and pulled together the data!
Teaches you functional lab analysis, so you can make data-driven decisions that actually get results, even for complex cases.
Gives you a timeless framework that combines data-driven decisions with a thorough client intake to provide whole-person support.
Paves the way to freedom-filled business by focusing on client success. results → referrals → success
Provides you with essential business training, so you understand how to create high-value packages with your new advanced health skills.
Offers a next-level Business School, designed specifically to help you go from “struggling health coach” → to 6-figure CEO.
Gives you access to 60+ functional lab tests through the Medical Director Program (MDP), allowing you to operate a highly-profitable independent health coaching practice.
Includes (9) individual sessions throughout the program to help you optimize your own health, practice what you’ve learned & prepare for your final exams.
Offers a top-tier graduate program with a private group of fellow health entrepreneurs.
Access to affordable “clinical consults” to help you address complex client cases as you grow your business.
Teaches you how to optimize your own health with the power of functional labs (at no extra cost), leaving you with massive amounts of first-hand experience.
Teach you generalized holistic health information, which leaves you guessing what’s actually wrong with your clients, and how to help them get better.
Claim to teach you “business & marketing”, but fall way short when it comes to the practical strategies necessary to grow your online business.
Provide zero access to functional labs as an unlicensed professional, leaving you without the ability to run a profitable independent wellness practice.
Provide very little (if any) 1:1 mentorship throughout the certification process, and fall way short on practical support for graduates.
Do not include any labs to help you optimize your own health, leaving you with far less first-hand experience, and more imposter syndrome.
I don’t feel confident. If you’re struggling to get clients after completing your last health certification, it’s not your fault! Chances are, you weren’t trained how to get clients. And it’s likely you have an underlying fear that if you DID get that client, you wouldn’t be able to help them experience the transformation they want…It’s not that you didn’t gain valuable knowledge about how diet & lifestyle changes can help people improve health. But you’re missing key pieces to the puzzle.
If you’re afraid you lack the skills to help people in a big way, you likely don’t value your services highly. And since we know you’re a good person who entered this field because they want to help people… it makes sense why you don’t feel comfortable charging top-dollar!
Even though you have your health coach certification, and you definitely feel like you know your stuff when it comes to making healthy changes…all this uncertainty around being able to help your clients and charge a livable income has you feeling stuck.
We know our program is no small investment. The truth is, you’re investing in a brand new career and life here! One that provides you with more time, money, impact & ultimately – freedom. Plus, you’re completely transforming your own health along the way.
This is likely the lowest cost the program will ever be, as the price increases annually to keep up with inflation & increased value. We do offer flexible payment plans that allow you to join the program for as little as $424/month.
Great question! When you graduate, you earn the title of Functional Diagnostic Nutrition Practitioner (FDNP). You also have the option to join the American Association of Drugless Practitioners (AADP) when you graduate, which allows you to use “Holistic Health Practitioner” as your title!
But at the end of the day, when you launch your health coaching practice, you have the option to choose whatever title you want. For example, some graduates prefer to use “Functional Health Coach” or “Health Consultant”.
The key difference is that you are trained to leverage functional lab testing to identify healing opportunities. It’s the difference between guessing what’s wrong, and actually figuring out what’s wrong. From there, you create highly-personalized diet, lifestyle & supplement plans that collapse time & help your clients get better faster.
We highly recommend taking advantage of our 50% bundle discount, and purchasing FDN Business School upfront. This is a savings of $1,500! If you’re not sure, just book a free call, and we’ll help you make a decision that is right for you.
No worries! Most of our students never worked with functional labs before joining FDN. There are no prerequisites for the program, and we’ve designed the course assuming you are brand new to functional lab testing. We break it down in a way that is comprehensive and digestible –- plus, you’ll receive support every step of the way!
Wondering about something else we didn’t cover here? Write it down and bring it to your Discovery Call with an FDN Program Advisor! We’re here to help you through this process.
Wondering about something else we didn’t cover here? Write it down and bring it to your Discovery Call with an FDN Program Advisor! We’re here to help you through this process.
That’s it. You’re just ONE decision away from a new, freedom-filled life. Ready to claim it?
Start getting real client results.