As a functional health professional, establishing a profitable practice is as much about pricing and packaging your services as it is about delivering high-quality care. In this comprehensive guide, we’ll walk you through the key insights on how much can you earn as an FDN Practitioner and how to structure your packages as a holistic health practitioner. Whether you’re just starting out or looking to evolve your current model, this article serves as your cornerstone resource to build a sustainable, premium practice.
Overview of the FDN Investment and Program Structure
The FDN (Functional Diagnostic Nutrition) program is a robust training model designed not only to enhance your clinical expertise but also to equip you with the business acumen needed to run a successful practice. Here are some essential investment details and program components:
- Investment Cost:
- Standard FDN program: $8,997 USD
- Bundled with Business School: $10,494 USD
- Note: Price is increasing to $12,997 USD effective April 1st and currently flexible payment plans (starting at around $424 per month) are available.
- Program Components:
- Functional Labs: Training on running and interpreting key labs including Stress & Hormone Profile, Metabolic Wellness Profile, Mucosal Barrier Assessment, and GI-MAP Pathogen Stool, MRT Food Sensitiviy tests. Also includes the MT Diet assessment.
- Mentorship: Eight one-on-one mentorship sessions designed to build your clinical and business skills.
- Business Development Training: Learn to create packages, price your services, and develop sustainable referral and business systems.
- Ongoing Support: Lifetime access to updated materials and a global community of practitioners.
Personalized Mentorship: Building Your Expertise
Mentorship is at the heart of the FDN program and offers an immersive, hands-on approach to becoming a well-rounded practitioner.
Key Mentorship Components
- Personal Health as a Learning Tool:
- Self-Assessment Sessions: Run labs on yourself and learn to interpret your results with guidance from mentors.
- Three Dedicated Sessions:
- Metabolic Typing Session: Review your metabolic typing results and understand personalized dietary recommendations.
- Results & Recommendations Session: Dive deep into lab analyses and build a tailored protocol.
- Follow-Up Session (30 days later): Evaluate progress using tools like the metabolic chaos scorecard and adjust protocols as needed.
- Practical Exams & Oral Evaluation:
- Role-play client onboarding and results delivery sessions.
- Present a case study to a mentor and complete an oral exam to demonstrate your mastery.
This intensive mentorship process ensures you not only understand the science behind the protocols but also gain confidence in delivering personalized care—an essential element when learning and understanding the FDN philosophy.
Crafting Profitable Service Packages
One of the most frequently asked questions among holistic health practitioners is how to structure your packages as a holistic health practitioner. FDN offers a flexible framework that you can tailor to your specific clientele and business goals.
Service Package Options
- One-on-One Packages:
- VIP Experience – 90 Days: Offer personalized sessions with comprehensive lab testing and individualized protocols.
- Flexible Frequency: Options may range from weekly to bi-weekly meetings, depending on client needs.
- Group Coaching Programs:
- Video Modules & Group Calls: Provide educational modules (e.g., on the D-R-E-S-S methodology) combined with weekly or monthly group sessions.
- Upsell Opportunity: Use group sessions as a gateway to offer higher-value one-on-one packages.
- Specialized Niche Programs:
- Targeted Programs: Create packages focused on specific health issues (e.g., thyroid management, autoimmune conditions) or demographic niches.
- Hybrid Models: Combine group education with individual follow-up sessions for an optimal balance of support and scalability.
- Maintenance & Follow-Up Services:
- Recognize that most clients will need ongoing support beyond the initial 90 days.
- Offer extended programs, add-on services, or referral options to other specialists (e.g., chiropractors, acupuncturists) to maintain progress.
Insights from Reed Davis, Founder of FDN: Your Path to a 6-Figure Practice
Reed Davis, the founder of FDN, has a bold vision for every practitioner. His goal is for each FDN practitioner to break the six-figure mark—earning at least $100K in their first year. According to Reed, this is entirely achievable through a part-time model focused on quality and efficiency.
- Client Model: Work with 9 dedicated clients every quarter (every 90 days).
- Time Investment: With 9 clients, you will spend approximately 110 hours in direct client work over 90 days.
- Structured Scheduling: Our training teaches you exactly how to structure your days and manage your time effectively with clients, so you can maximize your revenue while maintaining a balanced lifestyle.
Reed’s proven model demonstrates that by working strategically with a select group of clients and implementing efficient scheduling, even part-time practitioners can build a profitable practice that surpasses the $100K mark in their first year.
Pricing Strategies and ROI: From Beta Clients to 1:1 Packages
Determining pricing can be one of the most challenging aspects of launching your practice. Here’s a structured approach to set your fees with the labs included, a package is generally 90 days in duration:
Entry-Level (0–3 Months Post-Graduation)
- Beta Client Pricing:
- Consider offering discounted rates (e.g., $1,500 to $3,000 for a 90-day program) to a small group of beta clients.
- Use these sessions to track time and expenses in detail.
- Collect testimonials.
- Gain confidence in your skills.
As You Gain Experience
- Raising Your Rates:
- After successfully running initial programs, aim to increase your fee to around $4,500 to $6,000 for a 90-day package.
- Track your administrative hours, lab costs, and personal time invested to ensure your pricing covers your overhead and desired profit margin.
For Seasoned/Advanced Practitioners
- Premium Pricing:
- With increased expertise and a well-defined niche, charge premium prices—potentially $6,000 to $10,000 per package.
- Develop VIP packages that include extended support (e.g., 6–12 months) for clients seeking comprehensive care.
- Optional to include supplements.
Calculating Return on Investment (ROI)
- Track Your Costs:
- Record the exact cost per client including labs, administrative work, and mentorship time.
- Define Your Hourly Rate:
- Factor in self-employment taxes, insurance, and business expenses.
- Multiply and Adjust:
- Multiply your desired hourly rate by the time spent per client to determine a sustainable package price.
Using this systematic approach not only answers how much can you earn as an FDN Practitioner but also gives you a clear framework for structuring your service packages as a holistic health practitioner.
Structuring a 90-Day Program: A Blueprint for Success
A typical 90-day package can serve as the foundation of your practice. Here’s a sample structure:
- Initial Assessment Phase:
- Intake Process: Comprehensive paperwork review (1 hour or a brief 15-minute focused call after self-review).
- Lab Order & Analysis: Schedule the lab tests (stress & hormone, metabolic wellness, mucosal barrier, stool test, etc.).
- Results & Recommendations Session:
- 90-Minute Session: Present lab results, outline a protocol, and provide a summary sheet of action steps.
- Follow-Up Sessions:
- Bi-Weekly Meetings: Six additional 45-minute sessions over the 90-day period.
- Enforce a “Use-It-or-Lose-It” Policy: Keep sessions structured to ensure continuity and progress.
- Post-Program Options:
- Extended Programs: Offer another 90-day cycle for clients who need further support.
- Referral Systems: For clients needing specialized care (e.g., massage, acupuncture) outside your scope.
This structure not only maximizes client progress but also solidifies your credibility as a practitioner who delivers measurable results.
Conclusion: Build a Profitable, Impactful Practice
In the competitive field of holistic health, knowing how much you can earn as an FDN Practitioner and how to structure my packages as a holistic health practitioner is crucial for long-term success. By investing in comprehensive training and mentorship, offering a range of customizable service packages, implementing thoughtful pricing strategies, and continuously measuring your ROI, you can build a thriving, premium practice that delivers exceptional value to your clients.
Ready to be inspired?
Watch videos from successful FDN practitioners who are out there crushing it! See firsthand how they’re structuring their days, optimizing client sessions, and breaking the six-figure mark—all while transforming lives. Click here to dive into their stories and get the motivation you need to elevate your practice today!
Curious about how much you could be earning?
Our Return on Investment Calculator is designed to help you break down your costs, time investment, and revenue potential so you can see exactly what it takes to hit that six-figure mark. With just a few simple inputs, you’ll gain valuable insights into your pricing strategy and discover how optimizing your schedule and client sessions can significantly boost your profits.
Give it a try and start planning your path to financial success today – click here.
