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Reed is a Board-Certified Holistic Health Practitioner and Certified Nutritional Therapist and an expert in functional lab testing and holistic lifestyle medicine. He is the Founder of Functional Diagnostic Nutrition® (FDN) and the FDN Certification Course with over 4,000 graduates in 50 countries. Reed served as the Health Director at a Wellness Center in Southern California for over 10 years and with over 10,000 clients is known as one of the most experienced clinicians in his field. He serves on the Advisory Board of the American Natural Wellness Coaches Board and the American Association of Natural Wellness Coaches.