Structure Your Packages: Summary
The discussion centers around the pitfalls of health coaches following traditional personal training business models, particularly when charging by the session. The speakers shared their early experiences with hourly and bundled sessions, recognizing that this approach often led to burnout and suboptimal client results.
They emphasize that meaningful health transformations require significant time and ongoing support, making it impractical to achieve these through a few isolated sessions. Consequently, they argue for structuring health coaching services into comprehensive packages rather than one-off sessions, as this not only provides necessary client support but also ensures a sustainable business model for coaches. By transitioning to higher-priced packages, health coaches can dedicate more time and resources per client, leading to more profound and lasting transformations.
The speakers also offer practical advice on assessing the value of these packages, ensuring they cover the time and effort invested both during and outside of sessions. They conclude with real-world examples and success stories of coaches who employed this model, encouraging others to consider higher-value packages to better serve clients and maintain professional and personal balance
Structure Your Packages: Topics
00:00 Introduction to Health Coaching Pricing Models
02:02 Challenges with Hourly Sessions
03:04 The Math Behind Sustainable Income
03:54 Transitioning to High-Ticket Packages
05:26 Real-Life Experiences and Success Stories
07:38 Interactive Q&A with Viewers
08:06 Benefits of High-Ticket Packages for Clients
18:02 Practical Advice for Setting Up Packages
26:12 Conclusion and Next Steps
Where to Find Lucy McKellar and AFDNP
- WEBSITE: fdntraining.com
- INSTAGRAM: fdntraining
- FACEBOOK: FunctionalDiagnosticNutrition
- YOUTUBE: FDNtraining
HIX Live – Health Intelligence Exchange
Where: San Diego, CA
When: October 17-19, 2024
Join with others who are building their health businesses. Learn how to launch, scale, or expand your business. Gain insight through case studies, personal accounts, practical strategies and understand what you need to make your business a success in the functional health space.
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