The FDN Certification Program
Master Functional Labs, Get Better Client Results & Grow a Freedom-Filled Health Coaching Practice
Transform your health coaching career & join an elite group of 4,000+ advanced health coaches & practitioners who are disrupting the industry with unparalleled client results.
Join the Movement
✓ Charges premium prices, with a waitlist of eager clients
✓ Finally has answers for a client who’s been stuck for years
✓ Feels confident enough to speak on big-name podcasts
✓ Spends a month in Mexico, working by the pool🌴
Sounds great, right?
You just can’t figure out how to get there.
Join the Movement
✓ Charges premium prices, with a waitlist of eager clients
✓ Finally has answers for a client who’s been stuck for years
✓ Feels confident enough to speak on big-name podcasts
✓ Spends a month in Mexico, working by the pool🌴
Sounds great, right?
You just can’t figure out how to get there.
WE KNOW
You’ve Been Sold This Dream Before
You’ve completed a health coaching program (or two), jumped through the hoops of certification, and invested thousands in your education. You’ve poured endless amounts of energy into this career path. Maybe you’ve even seen momentum in your business, but it comes in waves and isn’t repeatable.
Now, you feel stuck.
Health Coach Success is Within Reach
We know how FRUSTRATING it is to want to help people while feeling like you’re missing something. But, we can assure you —> you didn’t choose the wrong career when you set out to get your health coach certification. And the last thing we want is for you to give up on your dreams now.
What you need is:
- A “rinse & repeat” system that builds health & wealth
- The advanced skills to get transformative results for any client
- A referral-based business that sells itself
- Charge Premium Prices: Learn to shift your mindset, bust through money blocks & think strategically about pricing, so you can live with more time & freedom.
And the good news is that it’s not about trying harder.
It’s about getting THE RIGHT TOOLS.
Welcome to FDN👋
We’re a group of highly-trained functional health experts who are shaking things up in the health coaching industry, to say the least. We’ve trained 4,000+ health coaches & practitioners worldwide, and they’ve gone on to create thriving 6 & 7-figure wellness businesses – all by leveraging…
ONE POWERFUL METHODOLOGY
The same methodology that’s helped 10,000+ people build better health, naturally. A single system that produces better results for your clients and a better business (+life) for you.
So, why are so many health coaches still struggling?
As pioneers in the functional health space, with 13+ years of experience, we’ve noticed a pattern among health coaches who are struggling.
ONE POWERFUL METHODOLOGY
The same methodology that’s helped 10,000+ people build better health, naturally. A single system that produces better results for your clients and a better business (+life) for you.
So, why are so many health coaches still struggling?
As pioneers in the functional health space, with 13+ years of experience, we’ve noticed a pattern among health coaches who are struggling.
They say things like...
- “I don't have the right tools to get my clients the results they want.”
- “What worked for my last client isn’t working for this client.”
- “I don't know enough to make a difference.”
- “I feel like an imposter because I’m guessing what will actually work.”
- “If people aren’t buying now, how could I ever raise my prices??”
- “I feel like I’ll never be able to turn this into a full-time career.”
And there’s a very clear reason for this.
#1
Functional Lab Training
Most health coaching programs do not teach you how to leverage functional labs, leaving you to guess what’s going on “under the hood”. Without this data, you don’t have a strong way to measure success, and clients often feel unmotivated.
#2
Personalized Protocols
Providing your clients with general diet & lifestyle protocols simply isn’t enough to transform lives. You need a rinse & repeat system that allows you to confidently adjust your recommendations based on each client’s history, lab results & unique symptoms.
#3
Access to Labs
While there are a few programs that offer functional lab training, they do not offer direct access to these labs with medical oversight, making it harder to run a highly-profitable, legally-safe practice.
#4
Online Business Mastery
Mastering the science is one thing, but growing an online business is another. Today’s leading health coaching programs leave out the practical business skills needed to connect with your ideal clients & grow a thriving business.
#5
Personalized 1:1 Mentorship
Personalized mentorship is a game-changer in health coaching success. Unfortunately, most programs on the market provide very little (if any) 1:1 support, leaving you with unanswered questions & a lack of confidence.
#6
Premium Graduate Support
Most health coaching programs leave you hanging after graduation, without the ability to get support on complex cases or receive practical advice from fellow health experts.
The good news?
We have the solution to take you to the next level.
Introducing...
The FDN Certification Program
A world-class functional health certification designed to help you master functional labs, create custom protocols & grow a freedom-filled health coaching practice.
Our program is uniquely positioned to fill in the gaps in your health coaching education by giving you essential tools that aren’t offered in today’s leading certification programs.
Access to functional lab testing as an FDN graduate.
Confidence to interpret results.
Data-driven protocols that work.
Introducing...
The FDN Certification Program
A world-class functional health certification designed to help you master functional labs, create custom protocols & grow a freedom-filled health coaching practice.
Our program is uniquely positioned to fill in the gaps in your health coaching education by giving you essential tools that aren’t offered in today’s leading certification programs.
Access to functional lab testing as an FDN graduate.
Confidence to interpret results.
Data-driven protocols that work.
Uplevel Your Skills & Transform Your Business
GUARANTEE RESULTS
Become so confident in your skills that you guarantee client results.
GENERATE INCOME
Charge premium prices to earn multiple 6 figures.
TRANSFORM LIVES
Create a thriving career around helping others.
THE TIME IS NOW
Bridge the Gaps in Your Education & Finally Grow a Thriving 6-Figure Health Coaching Practice
What You Learn
Proper Client Intake
You know as well as we do that you can’t get results if your client doesn’t follow through with their protocol. So, how can you improve client outcomes? You create protocols with the unique person in mind.
We teach you how to conduct an in-depth investigation of your client’s habits, lifestyle, and health history, so you can provide realistic recommendations that work for the individual.
Functional Lab Analysis
Functional Lab Analysis is the game-changer you need to skyrocket your health coaching business –– plain & simple.
Go from “guesswork” to “data-driven functional practitioner” that gets results, with training on (5) Foundational Functional Labs + (1) Assessment Tool. Plus, learn when to use each with your clients.
- Stress and Hormones Profile
- Metabolic Wellness Profile
- Mucosal Barrier Assessment
- G-I Map™ Stool Test
- MRT Food Sensitivity Test
- Metabolic Typing® Assessment
Rinse & Repeat Framework
Unlike other health certifications, FDN goes way beyond holistic health “best practices” and teaches you to create highly-personalized guidance.
After you’ve taken a deep dive with your client & interpreted the results, you’re ready to create a custom protocol using our proven framework, which incorporates diet, rest, exercise, stress reduction & targeted supplementation.
Data-Driven Protocols
The FDN methodology teaches you how to create holistic diet & lifestyle protocols based on each individual’s unique lab results. Because what might help one person could actually do more harm to another.
You’ll learn how to think like a Health Detective and discover exactly what each individual body needs to heal. That’s how you become known as the health coach who gets real results. 💪
What You Get
9 Individual Sessions
Receive nine 1:1 sessions, including (2) to review your individual lab results, (1) to review your personal Metabolic Typing® results, and (6) sessions with a program mentor to practice what you’ve learned in the modules. This is a fantastic way to build confidence before applying your new skills with clients.
5 Functional Labs For YOU
Receive (4) functional lab testing kits & (1) Metabolic Typing® assessment, so you can experience the “WOW” feeling yourself & explain the benefits first-hand! These labs alone have a value of $1,400+ and are included in your tuition.
Unlicensed Access to Labs
Gain exclusive access to the Medical Director Program (MDP) to 60+ functional lab tests even as an unlicensed practitioner, giving you the ability to run a completely independent online practice charging premium prices.
Community of Successful Entrepreneurs
Join a premier community of like-minded 6 & 7-figure entrepreneurs who are disrupting the health coaching industry & freely sharing their expertise & connections. Consider this your new “ride-or-die” health coaching family.
Business Resources & Templates
Unlock access to a growing library of “done-for-you” business resources, forms & templates, including client intake forms, legal templates, “done-for-you” presentations & marketing resources.
Unparalleled Graduate Support
The opportunity to join our graduate program, AFDNP, for ongoing support, including easy access to “clinical consults” when you get stuck on real-world client cases.
LIVE Weekly Q&A Sessions
Get access to 12 months of weekly support with FDN Founder, Reed Davis, and Lead Mentor, Elizabeth Gaines. These sessions are perfect for getting all your questions addressed. Plus, learn from the questions your peers ask!
LIVE Weekly “Hot Topics” Sessions
Get access to 12 months of “hot topic” sessions, led by Lead Mentor, Elizabeth Gaines. This is where we unpack program material, module-by-module. Join LIVE, or binge the library of replays on any particular area where you find yourself needing additional support.
All of this is at your fingertips.
Seriously, we’re not making this stuff up!
Just ask the health coaches in our community…
I had debilitating health problems
Extensive Health Investigation for My Clients
Practitioner in Training
And there’s plenty more where that came from.
But first, let’s take a step back.
Module-By-Module: The Functional Expertise You Need To Transform Your Health Coaching Practice
The program kicks off with an introduction to the FDN philosophy, followed by comprehensive training on (6) functional health screening tests. Once you’ve learned how to analyze test results, we teach you how to create custom protocols based on those results.
Explore the curriculum!
The FDN Certification Program
Pick a track
FDN CERTIFICATION
Master the proven system to get better client results & become an advanced 6-figure health coach, with BIG impact.
$8997
$
8214
From -
World-class functional lab training
-
(4) Functional lab test kits + a Metabolic Type® Assessment to optimize your own health
-
(2) Personal sessions to review your lab results & receive custom protocols
-
(1) Personal session to review your Metabolic Type Assessment™ & receive custom diet recommendations
-
(6) Personal sessions with a Program Mentor to practice your skills
-
Direct access to FDN Founder & Lead Instructor during weekly LIVE calls
-
Access to a private Facebook group of FDN trainees
-
Access to 60+ functional labs as an unlicensed practitioner
-
”Plug & play” resources & templates to seamlessly run your business
-
WORKSHOP BONUSES
-
Advanced Stress & Hormones Course (Value $497)
-
ADDITIONAL BONUSES WHEN YOU PAY IN FULL
-
Bonus #1 $500 Credit to use towards any FDN Advance Course
-
Bonus #2 $297 Webinar & Lecture Package to Build Your Business
CHOOSE MY PAYMENT PLAN
Payment plans will show on the final checkout page
FDN CERTIFICATION
& BUSINESS SCHOOL
Dive deeper with business excellence & receive a 6-figure roadmap to accelerate your online business growth.
$11994
$
9711
Monthly -
Business school begins immediately following the certification program.
You get: -
Everything in FDN Certification program
-
PLUS:
-
(9) robust, on-demand modules of actionable online business & marketing education
-
LIVE bi-weekly expert trainings
-
Access to a private Facebook group of growing health entrepreneurs when you join AFDNP
-
Purchase FDN Certification + Business School in-full today & SAVE BIG
BUNDLE DISCOUNT: $9,711
PLUS (2) 30-min Business Consultations
Savings $2,421
CHOOSE MY PAYMENT PLAN
Payment plans will show on the final checkout page
Popular
Exclusive “Pay-in-Full” Bonuses
When you choose to pay-in-full, you’ll receive $797 of FDN credits for future offerings to uplevel your knowledge & skills.
Bonus #1 | Educational Credit ($500 Value)
Get $500 in educational credits to apply when you invest in any advanced courses to hone your knowledge and improve skills as a practitioner. We offer a suite of courses on specialized topics, including herbalism, mitochondria, and thyroid function.
Bonus #2 | “Plug & Play” Lecture Credit ($297 Value)
Our lecture packages provide “plug & play” resources to help you deliver top-tier educational presentations & generate new clients. This means you can take our presentations and rebrand them for your own business! Choose from a wide selection of topics such as Stress & Hormones or ADHD, with something perfect for every need.
Introducing...
The Advanced Health Coach Guarantee
The FDN methodology was created based on the FDN Founder’s 10 years of experience in the clinic analyzing thousands of functional labs. We’ve now taught this methodology to more than 4,000 health coaches worldwide who are using this same philosophy to disrupt the health coaching industry with life-changing client results. All this to say…
We know FDN works.
That’s why when you invest in the recommended track, FDN Certification Program + Business School, and you don’t make back your investment within 3 months after graduating from Business School, you’ll receive 6 months of additional coaching to help you grow a profitable online health business.
This is how much we believe in not only our program, but in YOU!
All you have to do is believe in yourself, too.
Introducing...
The Advanced Health Coach Guarantee
The FDN methodology was created based on the FDN Founder’s 10 years of experience in the clinic analyzing thousands of functional labs. We’ve now taught this methodology to more than 4,000 health coaches worldwide who are using this same philosophy to disrupt the health coaching industry with life-changing client results. All this to say…
We know FDN works.
That’s why when you invest in the recommended track, FDN Certification Program + Business School, and you don’t make back your investment within 3 months after graduating from Business School, you’ll receive 6 months of additional coaching to help you grow a profitable online health business.
This is how much we believe in not only our program, but in YOU!
All you have to do is believe in yourself, too.
“I had already completed the Institute for Integrative Nutrition (IIN) health coach certification, but...
As a client working with an FDN practitioner, I saw how quickly the approach helped me get to the root of my health issues despite doctors saying there was nothing wrong. Having seen the radical transformation in my own health, I knew I had to become certified. I had already completed the Institute for Integrative Nutrition (IIN) health coach certification, but it was clear to me that FDN had another layer of knowledge that would benefit my clients.”
Kristen Thomas
Founder, Health & Wellness Business School
FDN Practitioner
FDN Practitioner
“I had already completed the Institute for Integrative Nutrition (IIN) health coach certification, but...
As a client working with an FDN practitioner, I saw how quickly the approach helped me get to the root of my health issues despite doctors saying there was nothing wrong. Having seen the radical transformation in my own health, I knew I had to become certified. I had already completed the Institute for Integrative Nutrition (IIN) health coach certification, but it was clear to me that FDN had another layer of knowledge that would benefit my clients.”
Kristen Thomas
Founder, Health & Wellness Business School
FDN Practitioner
FDN Practitioner
Here’s How FDN is DIFFERENT
Our guess is that you’ve learned valuable education + skills inside every certification you’ve done before. After all, there are a lot of highly respected options out there!
But none of them provide the same advanced + comprehensive training as FDN.
To give you a clear picture of what we mean…
🤓We’ve put on our lab coats and pulled together the data!
Here’s How We Compare
Other Certifications
- Teach you generalized holistic health information, which leaves you guessing what’s actually wrong with your clients, and how to help them get better.
- Claim to teach you “business & marketing”, but fall way short when it comes to the practical strategies necessary to grow your online business.
- Provide zero access to functional labs as an unlicensed professional, leaving you without the ability to run a profitable independent wellness practice.
- Provide very little (if any) 1:1 mentorship throughout the certification process, and fall way short on practical support for graduates.
- Do not include any labs to help you optimize your own health, leaving you with far less first-hand experience, and more imposter syndrome.
Functional Diagnostic Nutrition (FDN)
- Teaches you functional lab analysis, so you can make data-driven decisions that actually get results, even for complex cases.
- Gives you a timeless framework that combines data-driven decisions with a thorough client intake to provide whole-person support.
- Paves the way to freedom-filled business by focusing on client success. results → referrals → success
- Provides you with essential business training, so you understand how to create high-value packages with your new advanced health skills.
- Offers a next-level Business School, designed specifically to help you go from “struggling health coach” → to 6-figure CEO.
- Gives you access to 60+ functional lab tests through the Medical Director Program (MDP), allowing you to operate a highly-profitable independent health coaching practice.
- Includes (9) individual sessions throughout the program to help you optimize your own health, practice what you’ve learned & prepare for your final exams.
- Offers a top-tier graduate program with a private group of fellow health entrepreneurs.
- Access to affordable “clinical consults” to help you address complex client cases as you grow your business.
- Teaches you how to optimize your own health with the power of functional labs (at no extra cost), leaving you with massive amounts of first-hand experience.
Other Certifications
- Teach you generalized holistic health information, which leaves you guessing what’s actually wrong with your clients, and how to help them get better.
Functional Diagnostic Nutrition (FDN)
- Teaches you functional lab analysis, so you can make data-driven decisions that actually get results, even for complex cases.
- Gives you a timeless framework that combines data-driven decisions with a thorough client intake to provide whole-person support.
- Paves the way to freedom-filled business by focusing on client success. results → referrals → success
- Claim to teach you “business & marketing”, but fall way short when it comes to the practical strategies necessary to grow your online business.
- Provides you with essential business training, so you understand how to create high-value packages with your new advanced health skills.
- Offers a next-level Business School, designed specifically to help you go from “struggling health coach” → to 6-figure CEO.
- Provide zero access to functional labs as an unlicensed professional, leaving you without the ability to run a profitable independent wellness practice.
- Gives you access to 60+ functional lab tests through the Medical Director Program (MDP), allowing you to operate a highly-profitable independent health coaching practice.
- Provide very little (if any) 1:1 mentorship throughout the certification process, and fall way short on practical support for graduates.
- Includes (9) individual sessions throughout the program to help you optimize your own health, practice what you’ve learned & prepare for your final exams.
- Offers a top-tier graduate program with a private group of fellow health entrepreneurs.
- Access to affordable “clinical consults” to help you address complex client cases as you grow your business.
- ❌ Do not include any labs to help you optimize your own health, leaving you with far less first-hand experience, and more imposter syndrome.
- Teaches you how to optimize your own health with the power of functional labs (at no extra cost), leaving you with massive amounts of first-hand experience.
Don’t Let Fear Stand in Your Way
Let’s crush the doubt.
“I don’t feel confident WORKING WITH CLIENTS.”
-
“I don’t feel confident WIf you’re struggling to get clients after completing your last health certification, it’s not your fault! Chances are, you weren’t trained how to get clients. And it’s likely you have an underlying fear that if you DID get that client, you wouldn’t be able to help them experience the transformation they want…
It’s not that you didn’t gain valuable knowledge about how diet & lifestyle changes can help people improve health. But you’re missing key pieces to the puzzle.
FDN takes your education one step further by teaching you how to customize these holistic practices for each person, so you can solve specific health problems for ANY client case and feel confident you can help everyone.
“I don’t feel comfortable CHARGING MORE MONEY.”
-
If you’re afraid you lack the skills to help people in a big way, you likely don’t value your services highly. And since we know you’re a good person who entered this field because they want to help people… it makes sense why you don’t feel comfortable charging top-dollar!
But having lower-ticket, lower-value services doesn’t help anyone. That’s why FDN sets you up to grow an impact-driven, 6-figure health coaching business that supports you *and* your client, with better pricing and the results to match!
“I don’t feel sure I can LEAVE MY OTHER JOB.”
-
Even though you have your health coach certification, and you definitely feel like you know your stuff when it comes to making healthy changes…all this uncertainty around being able to help your clients and charge a livable income has you feeling stuck.
FDN is your chance to fill in what’s missing from your health coach education by mastering the health & business skills you need to become a successful entrepreneur with a booming online health coaching practice.
NOW is the time to equip yourself with tools to smash your uncertainty, and start making a real impact in people’s lives with a wildly successful health coaching practice.
Don’t Let Fear Stand in Your Way
Let’s crush the doubt.
“I don’t feel confident WORKING WITH CLIENTS.”
-
“I don’t feel confident WIf you’re struggling to get clients after completing your last health certification, it’s not your fault! Chances are, you weren’t trained how to get clients. And it’s likely you have an underlying fear that if you DID get that client, you wouldn’t be able to help them experience the transformation they want…
It’s not that you didn’t gain valuable knowledge about how diet & lifestyle changes can help people improve health. But you’re missing key pieces to the puzzle.
FDN takes your education one step further by teaching you how to customize these holistic practices for each person, so you can solve specific health problems for ANY client case and feel confident you can help everyone.
“I don’t feel comfortable CHARGING MORE MONEY.”
-
If you’re afraid you lack the skills to help people in a big way, you likely don’t value your services highly. And since we know you’re a good person who entered this field because they want to help people… it makes sense why you don’t feel comfortable charging top-dollar!
But having lower-ticket, lower-value services doesn’t help anyone. That’s why FDN sets you up to grow an impact-driven, 6-figure health coaching business that supports you *and* your client, with better pricing and the results to match!
“I don’t feel sure I can LEAVE MY OTHER JOB.”
-
Even though you have your health coach certification, and you definitely feel like you know your stuff when it comes to making healthy changes…all this uncertainty around being able to help your clients and charge a livable income has you feeling stuck.
FDN is your chance to fill in what’s missing from your health coach education by mastering the health & business skills you need to become a successful entrepreneur with a booming online health coaching practice.
NOW is the time to equip yourself with tools to smash your uncertainty, and start making a real impact in people’s lives with a wildly successful health coaching practice.
FAQs
We know our program is no small investment. The truth is, you’re investing in a brand new career and life here! One that provides you with more time, money, impact & ultimately – freedom. Plus, you’re completely transforming your own health along the way.
This is likely the lowest cost the program will ever be, as the price increases annually to keep up with inflation & increased value. We do offer flexible payment plans that allow you to join the program for as little as $399/month.
Great question! When you graduate, you earn the title of Functional Diagnostic Nutrition Practitioner (FDNP). You also have the option to join the American Association of Drugless Practitioners (AADP) when you graduate, which allows you to use “Holistic Health Practitioner” as your title!
But at the end of the day, when you launch your health coaching practice, you have the option to choose whatever title you want. For example, some graduates prefer to use “Functional Health Coach” or “Health Consultant”.
The key difference is that you are trained to leverage functional lab testing to identify healing opportunities. It’s the difference between guessing what’s wrong, and actually figuring out what’s wrong. From there, you create highly-personalized diet, lifestyle & supplement plans that collapse time & help your clients get better faster.
We highly recommend taking advantage of our 50% bundle discount, and purchasing FDN Business School upfront. This is a savings of $1,500! If you’re not sure, just book a free call, and we’ll help you make a decision that is right for you.
No worries! Most of our students never worked with functional labs before joining FDN. There are no prerequisites for the program, and we’ve designed the course assuming you are brand new to functional lab testing. We break it down in a way that is comprehensive and digestible –- plus, you’ll receive support every step of the way!
Wondering about something else we didn’t cover here? Write it down and bring it to your Discovery Call with an FDN Program Advisor! We’re here to help you through this process.
Before You Go…
Let us ask you one question
What if you made the RIGHT investment in your dream life?
What could your life look like just one year from now?
Would you…
Be sitting on a beach in Mexico, closing your lap-top shut after 1PM?
Be solving debilitating health issues people have been struggling with for years?
Be watching the number in your bank account climb up and up and up??
This isn’t some far-off pipe dream.
This is the reality for FDN students.
You don’t have to be special. You don’t have to be smarter than everyone else.
You just need to follow the step-by-step blueprint we have clearly laid out for you, and put in the work!
That’s it.
You’re just ONE decision away from a new, freedom-filled life.
Ready to claim it?
The FDN Certification Program
Pick a track
SPECIAL OFFER ENDS IN...
FDN CERTIFICATION
Master the proven system to get better client results & become an advanced 6-figure health coach, with BIG impact.
$8997
$
8214
From -
World-class functional lab training
-
(4) Functional lab test kits + a Metabolic Type® Assessment to optimize your own health
-
(2) Personal sessions to review your lab results & receive custom protocols
-
(1) Personal session to review your Metabolic Type Assessment™ & receive custom diet recommendations
-
(6) Personal sessions with a Program Mentor to practice your skills
-
Direct access to FDN Founder & Lead Instructor during weekly LIVE calls
-
Access to a private Facebook group of FDN trainees
-
Access to 60+ functional labs as an unlicensed practitioner
-
”Plug & play” resources & templates to seamlessly run your business
-
WORKSHOP BONUSES
-
Advanced Stress & Hormones Course (Value $497)
-
ADDITIONAL BONUSES WHEN YOU PAY IN FULL
-
Bonus #1 $500 Credit to use towards any FDN Advance Course
-
Bonus #2 $297 Webinar & Lecture Package to Build Your Business
CHOOSE MY PAYMENT PLAN
Payment plans will show on the final checkout page
FDN CERTIFICATION
& BUSINESS SCHOOL
Dive deeper with business excellence & receive a 6-figure roadmap to accelerate your online business growth.
$11994
$
9711
Monthly -
Business school begins immediately following the certification program.
You get: -
Everything in FDN Certification program
-
PLUS:
-
(9) robust, on-demand modules of actionable online business & marketing education
-
LIVE bi-weekly expert trainings
-
Access to a private Facebook group of growing health entrepreneurs when you join AFDNP
-
Purchase FDN Certification + Business School in-full today & SAVE BIG
BUNDLE DISCOUNT: $9,711
PLUS (2) 30-min Business Consultations
Savings $2,421
CHOOSE MY PAYMENT PLAN
Payment plans will show on the final checkout page
Popular
